The event of Indonesia International Motor Show 2018 is technically not an event for selling suv jakarta car. It is more like a place where automotive companies convene and introduce their new products for the market, especially in Indonesia. And the event came as a bit of surprise when it made an affordable vehicle as the Best SUV. DFSK Glory 580 debuted for the first time in Indonesia during the event and it grabbed the attention of many. This should come as a sign that consumers’ interest in SUV is increasing these days. SUV has been the common staple in automotive market of Indonesia. KBB/Autotrader conducted a study to years ago on the correlation between automotive industry and American consumers. The study stated that Generation Z (those born in 1995) onward is entering a phase in their life where they can legally ride a car. This so called Generation Z prefers a vehicle with sporty look and that is durable. The SUV trend is only continuing on and it is predicted to drive other models such as hatchback or sedan aside. If the world has legitimately shifted its attention to SUV, it is only a matter of time before Indonesia also sets its eyes on the same thing.
Indonesia Automotive Industry Association seems to support this shift in trend as a way they can enhance the positive trend in Indonesia itself. The Association’s strong support for SUV is not a baseless thing. It is expected that after SUV has fully become something that people prefer domestically, Indonesia’s automotive industry can compete with the neighboring countries. At the moment, Indonesia still needs to overcome Thailand’s domination in Asia-Pacific market. Indonesian market is still dominated by MPV currently. But the global market prefers MPV the least so it impacts on export value and to sell MPVs domestically alone will not be able to help Indonesia’s automotive industry grow.
The prevalence of SUV in Indonesia affects other types of vehicle such as MPV. At a rate where SUVs are sold currently, it is only a matter of time before it takes over the reign from MPVs. The increase in sales number for SUVs can be attributed to the characteristics of Indonesian consumers. People seem to favor high-capacity vehicles over the low-capacity ones as it means more passengers can take up space within a car. SUVs are also deemed sturdier to take on the varying conditions of streets and roads in Indonesia.